Do Not Hire A Pest Control Company!
Does reading that statement make you mad? Does that statement make you think I am crazy? Does that statement even make sense?
I’ll give you a minute……
Be A Person YOU Can Trust
As pest control professionals, we want customers. We want them to be repeat customers. We want them to be happy with our services. We want them to recommend our service to others.
Notice that I didn’t say “We need customers”. We really don’t need customers. In fact, THEY need us. They just don’t know it…yet.
When marketing your company and its services, what’s the end game? To make money? To build a client base? To “one up” the competition? All of these can be true, but it takes time and a lot of effort.
For me, my resolve is to be trusted….by my industry, by my colleagues, but especially by my customers. I will not take advantage of their lack of proper pest control knowledge to make a quick dollar.
How We Get There
We start that trust by ALWAYS doing the right things. Show up on time, and in a proper uniform. Greet the customer pleasantly and with interest. Explain your processes and answer ALL questions. Commence job functions professionally and safely.
Having a well stocked service vehicle is crucial. Making sure that you’ll have the supplies to handle the task at hand is important. Are you prepared to tackle a cockroach treatment for a residential account, then switch to a rodent issue at the commercial facility?
What about the cleanliness and repair condition of your company vehicle? That rolling billboard is the best of the best for advertising. I know you take clients to lunch occasionally. Clean out the passenger floorboard of today’s fast food trash.
Professional Appearance Is A Must
A clean, neat uniform gives a touch of class. There is no need to service accounts in a three piece suit. An appropriate company logo’d shirt with functional jeans or cargo pants are what most PCOs choose. First impressions really are everything.
Sturdy work boots can keep our feet from absorbing material when mixing and applying chemicals. Safety toes can lessen us from harm if we should drop equipment on our feet. I don’t recommend this, (we’ve all done it) but a good pair of boots can make kicking open bait stations easier.
That 1st Sentence
In reality, customers should not hire a pest control company. Customers should hire a person within that pest control company who is a professional that can be trusted. It is an ego pump to know that YOU were the professional – not technician- who was requested when a customer scheduled a service. The reason….. casual Friday is not in your vocabulary.