I chose the title of this post to get your attention. It must have worked because you are intrigued and reading. I want to tell my colleagues, industry professionals, customers, and anyone else who will hear my cries – You can trust in me. You can trust in my skills. You can trust in my knowledge. I stand by these statements in high regard.
I stand by my training because it was professionally created. I stand by the professionals who gave me training – well, most of them. I stand by the former employers who insisted on my professional training. I stand by the friends, mentors, product manufacturers, supply vendors, business owners and competitors who make it easy for me to get professional training.
I AM NOT THE ONLY ONE
I am a solo owner operator of a pest control business. I understand my industry. I realize that it is necessary for me to continue educating myself in my industry. I need to keep an eye on the trending topics related to my industry. I need to know why my industry does things a certain way. It is crucial for me to learn about new products and processes. It is important that I understand why rules, regulations, and procedures change.
These short statements are part of the critical thinking that goes in to daily problem solving, not just for pest control, but for any industry. These bits of wisdom take me to my days as a journalism student. Business owners need to know these 6 bits of newspaper jargon: Who – What -When – Where – Why – How.
THE EDUCATION TRANSLATION
The owners of many small independent locally owned businesses are some of the most well trained, confident, articulate, able bodied professionals you will find. They likely worked for their biggest competitor and soaked up any and all the training that was offered. They were confident enough in that corporate training to tweak some things and start their own business.Just because a consumer doesn’t recognize the name of a company, doesn’t necessarily mean said company is incapable of performing the service.
I once chose a plumbing company because their yellow page ad was kind of cool. (Yes, I’m “yellow pages” old.) I should have done the homework on this business. I felt like I was scammed. When you’re in need of a plumber, it’s likely an emergency, or it seems like one.
I won’t use this business again, but I did let them know of my complaint so they could better serve another client. My intent wasn’t to put them out of business, but for them to correct the issue. I hope that is what happened. Their trucks are still traveling around the community.
REFER TO THE STORY
Service industries write a story every time they visit a customer. That story can be a dull read – like my experience with the plumbing company, but I prefer a story with a happy ending. Don’t you?
Your customer is the WHO. They contact your business because they have WHAT they feel is a problem. Service industry professionals seldom get a call from a customer wanting to chit chat about sports or the weather. You put them in the schedule WHEN it’s appropriate.
Do you know WHERE you’re going? Get that mapping function turned on. As you assess the situation, and figuring out WHY the issue has occurred, your professional training will help you find the best solution on HOW to achieve a remedy.
I am happy to be a service provider. My goal is to be the preferred provider to ensure customers understand my scheduled visits are helping maintain life, health, and safety from pests that invade homes and businesses.
And like Adolph S. Ochs / New York Times said in 1897: that’s “all the news that’s fit to print.”