Who is your hero? You’ve probably got more than one. Superman? Your favorite high school teacher? A football coach? Your parents? Your best friend? A police officer? A pest control technician?
A PEST CONTROL TECHNICIAN. That’s right. I said it.
To those individuals, to those companies, to those single parents, to those who live alone, or any other accounts we service, we may be the only outsider they see on a regular basis. It does a soul good to engage those folks in your routine while servicing their property. This process will make you be more than just a “trap checker”. It will enlist your brain to think about all the right ways to accomplish your work. You want to keep your customers for a long time. This is a novel way to do that.
Every client we visit has minimum expectations of us. We may never know what those expectations are, but we could…should….need to exceed them. As a pest management professional, every greeting we make is a new opportunity to have the service visit be a memorable one. The only part your customer may remember is that you shooed ants from the kitchen, or brushed the spider webs off the front porch.
We, as pest control experts, are well versed in conversation. Well……we should be. When having professional encounters, being cordial, and attentive, we can discover personal information about our customers. When appropriate, we may ask how the grandkids are, or about “Sue” getting accepted into college, or what is the favorite recipe for family holidays.
To our customers, we may be remembered as the hero who saved Thanksgiving pies from little black ants, or saved that precious taxidermy from carpet beetles.
Truth be told, the customer is the real hero for having the courage to call the pest management professionals, for having faith in our abilities, for inviting us into their homes and businesses, and trusting the technician with all things that matter to them.